Instagram Head Adam Mosseri Faces Fierce Backlash on Threads Over New Meta One Subscription

Meta executives are facing a wave of criticism following the launch of their new paid subscription service, Meta One. Users on Threads swiftly pushed back against a promotional post by Instagram director Adam Mosseri, attaching a community note that pointed out the tech giant's record financial earnings.

In his post, Adam Mosseri stated that the new tier across Instagram, WhatsApp, Facebook, and Meta AI would help fund specialized and costly features. However, the accompanying community note quickly countered this claim, noting that Meta brought in $200 billion in 2025 and proving popular enough among users to display immediately beneath the announcement.

Public frustration was further compounded by growing anxieties surrounding the artificial intelligence boom. Critics voiced their desire for simpler features, such as chronological feeds, rather than the heavily pushed AI integrations featured in Meta One. The backlash arrives alongside ongoing scrutiny regarding legal challenges concerning user addiction among young audiences.

Meta One functions as a paid subscription tier providing enhanced tools, services, and expanded AI usage across Facebook, Instagram, WhatsApp, and Meta AI. Pricing structures begin at $2.99 monthly for single products, $7.99 for individual bundles, and reach up to $14.99 for creator and business bundles globally.