Egypt's Mediterranean North Coast: A Booming Destination with Future Investments

Egypt's Minister of Tourism and Antiquities, Sherif Fathy, identifies the Mediterranean North Coast as the nation's next significant holiday hotspot, describing it as a "sun and fun" destination poised for substantial growth. He highlighted ongoing major investments along the coast, predicting it will become the Mediterranean's premier summer destination for decades to come. Fathy shared these insights during the World Travel and Tourism Council’s Global Summit in Malta, noting the significant expansion in tourism.

Nationally, Egypt has seen robust tourism figures, with approximately 14.4 million international tourists welcomed by the end of September 2026, despite regional challenges. The Minister anticipates reaching 20 million tourists by the year's end. Egypt has also led Middle East growth in attracting international visitors in 2025. A key driver of this success is the Grand Egyptian Museum in Cairo, which opened in November 2025 and is now considered the “jewel of the crown.” The museum has already attracted around four million visitors and is expected to host five million annually.

While Cairo remains a central hub, the coastline west of Alexandria, known as the Sahel, has traditionally been a summer retreat for Cairo families. This region is now being actively promoted internationally, with Fathy citing strong demand. Charter flights into El Alamein, for instance, saw a remarkable 540% increase last year, followed by a further 50% rise this summer. Fathy noted that the growth could have been even higher if not for a shortage of accommodation, a problem being addressed by the construction of luxurious properties, including beach clubs and vibrant nightlife.

The North Coast is also proving attractive to UAE travelers, with families frequently returning for summer holidays. Getting to the coast primarily involves air travel. El Alamein International Airport, along with Marsa Matrouh further west, are slated for expansion. This summer, El Alamein International hosted 15 airlines, including Etihad and flydubai, alongside regional carriers. Alexandria's Borg El Arab airport serves as another key gateway. By road, New Alamein is approximately a three-hour drive from Cairo.

Key destinations along the coast include El Alamein and New Alamein, known for summer festivals and historical sites related to the Second World War. New Alamein is developing into a year-round city with cultural and educational institutions. Sidi Abdel Rahman and Marassi, located between Km 124 and Km 144, are recognized for their upscale resorts, beach clubs, and hotels. Marassi boasts beaches, hotels, residential areas, a golf course, and Egypt's first water park on the North Coast. Further west, Ghazala Bay offers exclusivity, while El Dabaa provides serene beaches.

A significant development is underway in Ras El Hekma, spearheaded by Abu Dhabi's ADQ through its master developer Modon Holding. This expansive project, covering over 170 million square meters, includes luxury residences, hotels like the Montage, and a Nammos resort. While currently under construction with completion expected by 2028, Ras El Hekma represents a major future investment. Sidi Heneish, west of Ras El Hekma, is also attracting luxury developers to its undeveloped beaches.

Marsa Matrouh offers a different experience, characterized by its city atmosphere, hidden coves like Ageeba Beach, and historical sites such as Cleopatra's Bath and the Rommel Museum. The region also highlights the Bedouin experience. For ecotourism, the Siwa Oasis, though inland, is a notable destination, famous for its unique mud-brick architecture, salt lakes, and historical sites like the Temple of the Oracle, linked to Alexander the Great.