Keeta Celebrates Rapid Nationwide Growth and Community Impact on First Anniversary in the UAE

Keeta, Meituan’s international on-demand food delivery platform, is marking its first anniversary in the UAE, a year defined not only by nationwide growth, but by the merchants, delivery partners, local authorities and communities that have shaped its journey.

Since launching in Dubai in September 2025, Keeta reached all seven emirates within 90 days and now works with thousands of restaurant partners across the country. During its first year, the platform served millions of customers and fulfilled tens of millions of orders, with delivery partners travelling approximately 200 million kilometres across the UAE to fulfil them.

"Our first year in the UAE has been shaped by partnership, with our customers and merchants, our delivery partners, and the government and community organisations we’ve worked alongside," said Lucas Xie, general manager of Keeta UAE. "Reaching all seven emirates was an important early milestone, but what defines this year is how we built locally, responsibly and alongside the people who make every order possible. As we enter our second year, our commitment to the UAE and its ecosystem only deepens."

Nationwide growth built for a local market

Keeta’s expansion across Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah has gone hand in hand with continuous localisation; adapting the platform to how UAE customers order and to the dynamics of a fast-moving, increasingly digital market. That focus on innovation has included piloting technology and backing every order with Keeta’s on-time delivery promise.

Empowering merchants and SMEs

From the outset, Keeta has set out to grow alongside the restaurants and small businesses that define the UAE’s food landscape. Ahead of launch, the Keeta UAE Founding Vendor Programme gave merchants the opportunity to join from day one. Since then, Keeta has onboarded more than 10,000 restaurant and merchant brands, representing more than 40,000 locations across the UAE, bringing together a diverse mix of homegrown favourites and international brands like Dunkin, Nando's, WingStop and Papa Johns Pizza.

In 2026, Keeta launched the UAE version of Programme ABAAD, a dedicated initiative designed to help Emirati-owned F&B SMEs strengthen their readiness for growth in the digital economy, delivered in collaboration with Khalifa Fund for Enterprise Development and Dubai Chambers.

Supporting rider wellbeing

Across the UAE, Keeta introduced a network of air-conditioned hubs and dedicated rider support spaces offering cold drinks and seating during the summer months. Keeta also collaborated with local authorities on initiatives promoting delivery safety and supporting rider health.

Contributing to UAE communities

During Ramadan 2026, Keeta introduced KeeShare, an in-app initiative that lets customers add an extra meal to their order to share with their delivery rider. Keeta also collaborated with Ourwatr to widen access to locally produced mineral water, channelling a portion of every bottle to community programmes through the Beit Al Khair Society. Most recently, Keeta signed a memorandum of understanding with Dubai’s Awqaf and Minors Affairs Foundation to explore digital donation solutions in support of the Bread for All initiative.

As it enters its second year, Keeta’s focus is on strengthening these foundations: developing its technology around local needs, deepening merchant and rider partnerships, and continuing to work with government entities across the UAE.